2020 Full Schedule

The 2020 STC Summit schedule is coming together and will be finalized by 1 December. Below are confirmed sessions so far. Please check back for updates!

The 2020 STC Summit schedule is coming together and will be finalized by 1 December. Below are confirmed sessions so far. Please check back for updates!

Thursday, 14 May

Click on individual session titles for more details.

Full-Day Workshop

CPTC Preparation Training Course with Exam

Thursday, 14 May | 8:00 AM-5:00 PM | Maple
Friday, 15 May | 8:00 AM-5:00 PM | Maple

This does not include Summit conference registration. The registration fees for the CPTC Training course are separate from the Summit registration and provided by the instructors. You must register with the trainers.

More information to come on registration!

Friday, 15 May

Click on individual session titles for more details.

CPTC Preparation Training Course with Exam

Thursday, 14 May | 8:00 AM-5:00 PM | Maple
Friday, 15 May | 8:00 AM-5:00 PM | Maple

This does not include Summit conference registration. The registration fees for the CPTC Training course are separate from the Summit registration and provided by the instructors. You must register with the trainers.

More information to come on registration!

Leadership Program

8:00 AM-Noon | Grand C

The Leadership Program is hosted by STC’s Communities Affairs Committee. It is designed to recognize innovative communities, provide STC community leaders with training in best practices for a successful community, and enable community leaders to network with their peers from across the country. The Community Achievement Award and Pacesetter Award winners will be announced at this session.

Opening General Session and Welcome Reception

Opening General Session, Welcome Reception, and Expo Hall Open
5:15 PM-8:00 PM | Evergreen Ballroom and Centennial Ballroom

Opening General Session: 5:15 PM-6:30 PM | Evergreen Ballroom

Welcome Reception and Expo Hall Open: 6:30 PM-8:00 PM | Centennial Ballroom

Full-Day Workshops

Adobe Workshop

8:00 AM-5:00 PM | Grand AB

Design Thinking Workshop

Andrea Ames
8:00 AM-5:00 PM | Regency A

Stand and Deliver: A Public Speaking Master Class

Leah Guren
8:00 AM-5:00 PM | Regency C
Practitioner| Project Management, Leadership, and Career Development

Public speaking skills are important in almost all white-collar professions. Studies show that professionals with good presentations skills are linked to higher salaries and faster job advancement. The ability to present your ideas, share your knowledge, train others, and promote your agenda persuasively is a powerful and valuable skill. 

In addition, by demonstrating strong public speaking skills, you will be exposed to more opportunities and better networking. It can open doors for you by letting people see your knowledge and expertise in your field. 

So why is this important skill not taught? Why are so many adults afraid of standing up in front of an audience? And why are so many presenters unskilled and unprepared? 

Never fear! This workshop is a fast an effective way to: 

  • overcome your fear 
  • learn the basics of creating an effective presentation 
  • develop good habits for delivering talks successfully 

The workshop is interactive and includes many hands-on exercises, including recorded practice sessions, drills, exercises, games, and more!

  • To get the most out of this workshop, you’ll need to bring a computer capable of connecting to wifi.

By the end of this session, you will have learned to: 

  • Edit your ideas to create a focused, well-structured presentation 
  • Develop a compelling hook and to use meaningful segues to connect key points 
  • Master techniques to help you deliver confidently

Your Career Portfolio: Preparing for Future Growth

Victoria Koster-Lenhardt
8:00 AM-5:00 PM | Regency B
Practitioner | Project Management, Leadership, and Career Development

Good financial planning requires taking time, often annually, to review a portfolio and investment strategy to make sure investments continue to grow. The same concept can be used for managing a career. Consider these four phases: identify goals, monitor progress, make adjustments as needed, and acknowledge failures and learn from them. Sounds simple, but it takes time and courage to look at a career this way and plan for the future. Technical communicators don’t have to let their assets sit in a low-interest job. Instead, they can use their time wisely to identify high-growth opportunities and execute a career plan that will contribute to a joyful and fulfilling career. 

Through live role plays and presented tools, participants will:

  • Review their current short- and long-term career goals
  • Assess their skills and determine what’s working and what needs improvement
  • Prepare a positioning statement for building new relationships and exploring career opportunities
  • Learn best practices and for modernizing and targeting a resume
  • Learn best practices for creating and using a LinkedIn profile
  • Have a plan for career development for the coming year

Half-Day Workshops: 8:00 AM-Noon

Building Immersive Reality into Your Content Strategy

Kit Brown-Hoekstra, et al.
8:00 AM- Noon | Cedar B
Practitioner | Content Design and Delivery

Augmented and Virtual Reality are changing how we interact with each other and our environment, including how we create, access, and use content. The success of these technologies depend on the quality of both the content itself and the underlying infrastructure that allows the content to appear, when, where, and in the format that the user requires. To be prepared, content and localization teams need new skills and strategies. Or, do they? 

Join us for a workshop where we will take a deep dive into some strategic questions around augmented and virtual reality, and identify some trends and effective practices for developing AR/VR content.

Takeaways include the following:

  • To identify ways that technical communicators can take a leadership role in AR/VR projects. 
  • To identify skill sets managers should be hiring for or training. 
  • To define some preliminary guidelines for creating AR/VR content strategies, information architectures, etc. 

Examining Diversity and Fostering Inclusion

Ana Kolodzinski
8:00AM-Noon | Regency F
Practitioner | Project Management, Leadership, and Career Development

The workforce is diversifying at a faster rate than ever before. At the same time, many labor markets are recognizing different dimensions of diversity that have in the past been ignored. This half-day workshop will examine the various dimensions of diversity: from race and gender to physical ability, geographic location, sexual orientation, and beyond. With a deeper understanding of diversity, the second half of the workshop will look at the individual as a leader. During the workshop individuals will explore how their biases (we all have them) play a role in the workplace. The workshop will conclude with a chance for each individual to create their inclusion leadership plan.

Takeaways include the following:

  • Deeper understanding of the dimensions of diversity 
  • Understand and navigate different types of biases 
  • Create ideas to address those biases 

Privacy Protection and Accessibility in Technical Writing

Danielle Matthews and Erin Wiedemer
8:00 AM- Noon | Cedar A
Practitioner | Content Design and Delivery

Now that most technical documentation is delivered electronically, creating content that everyone can use is vital to a project’s success. The U.S. Federal Government has several legal standards to enforce documentation, software, and website accessibility, regardless of an individual’s disability. Section 508 and the Americans with Disabilities Act (ADA) are two standards that are easily met with a few steps that ensure maximum document usability. Workshop participants learn accessibility principles and how to use tools within Microsoft® Word, Adobe® PDF, and Microsoft® PowerPoint to ensure document accessibility. Another federal standard, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), protects individuals’ personally identi able information (PII). Workshop participants learn privacy best practices and how to apply a standardized sample data set to add detail to documentation without the risk of releasing PII. Documentation that is accessible for all users and maintains their privacy serves and protects your audience and promotes the success of the product or project being documented. This workshop includes several practical exercises and provides attendees the opportunity to bring their own documents for review and assistance.

In this workshop, participants receive hands-on training to:

  • Protect privacy in technical writing through adherence to privacy regulations like HIPAA and the use of Sample Data Sets (SDS).
  • Provide accessible documentation through adherence to accessibility regulations like the ADA and Section 508.
  • Use tools (like MS® Word, Adobe® Acrobat, MS® PowerPoint) to test for accessibility and provide accessible content so that all users can benefit from your work. 

The Information Design Workshop

Saul Carliner
8:00 AM-Noon | Regency C
Practitioner | Content Design and Delivery

Consider the trap of online content. The more that’s available, the more effort needed to get what’s needed. This half-day workshop shows you how to design content that users can easily nd and comprehend, and generate the desired response. Through a case-study approach, you identify the 15 essential information design techniques, pertaining to issues such as setting effective, measurable goals for projects, gaining, holding the attention of users, and following writing techniques that promote the effectiveness of users. 

Note: Bring a device with you to surf the net (laptop or tablet recommended). 

Takeaways include the following:

  • Describe the role of information design in technical communication
  • Apply techniques that clarify users’ needs and promote empathy with their concerns
  • Describe the role of objectives in focusing a project
  • Apply a four-level approach to evaluating the effectiveness of projects
  • Apply writing and communication approaches for

(a) ensuring the right amount of content is presented;
(b) strengthening user performance; and
(c) building ongoing relationships with users

You Can Do It: Moving from a Practitioner to a Manager

Rhyne Armstrong
8:00 AM- Noon | Regency G
Expert | Project Management, Leadership, and Career Development

You are ready! You’ve been a Technical Communicator for some time, and you are ready to take the step into management. Do you know how to properly position yourself as a leader of people and projects, instead of an individual contributor? Does it matter, as long as the job is done? 

In this workshop, we will go over the decisions you need to make to be the best manager you can be. In group activities, we’ll help you identify your style, set your team’s culture, and show you how to position your team and yourself for success. 

Takeaways include the following:

  • What makes a good manager/leader
  • How to build a team to be proud of
  • How you can lead your team to success

Half-Day Workshops: 1:00 PM-5:00 PM

Creating Personas: The Best Way to Understand Your Audience

Linda Oestreich
1:00 PM-5:00 PM | Regency C
Practitioner| Content Design and Delivery

This half-day session reviews some basic information about audiences and information design and then, using materials developed by Ginny Redish in Letting Go of the Words, helps attendees develop a persona for a real or imagined project. Working on teams or individually, attendees’ work will help them think and understand why personas are important—whether it’s for a website or a business. Workshop promises to be interactive, interesting, and fun! 

Takeaways include the following:

  • Understanding the value of creating personas
  • Learning techniques for identifying who your true audience is
  • Focusing on the people you write and develop information for to ensure they get what they need

Engaging Cultural Differences for Empowering Design

Huatong Sun
1:00 PM-5:00 PM | Regency F
Practitioner | Content Design and Delivery

Should simplicity and minimalism be regarded the universal standards for information design? How could we avoid unintended stereotyping with user personas in daily design practices? To answer design questions like these, this half-day hands-on workshop asks participants to reconsider some commonly held design beliefs and routine design practices with a lens of cultural differences. Illustrated with design case studies, it introduces strategies and techniques to turn differences into design resources. Participants will learn essential skills of creating efficient, effective, engaging, and empowering designs in a globalized world at a divisive time. 

Takeaways include the following:

  • Understand cultural differences as dynamic, relational, and emergent 
  • Decode design ideology behind everyday designs and routine design practices 
  • Evaluate designs and explore design and innovation opportunities with a “discursive affordances” design instrument 
  • Acquire essential design skills to engage cultural differences 

Getting Content Strategy Buy-in: The Most Important Step in Starting the Journey

Alyssa Fox and Geoff Webb
1:00-5:00 PM | Cedar A
Practitioner | Project Management, Leadership, and Career Development

Everyone says you need a content strategy. And there’s loads of information out there on explaining why it’s important and its benefits. But how do you actually put one in place? Who do you talk to first, who do you need buy-in from, and how do you show them the way? It can be daunting to build a content strategy when most people around you don’t even know what it is, much less how to take the steps to implement it. 

This workshop takes you through the steps of moving from the idea of a content strategy to building a plan for phased implementation, enabling you to show your value all along the way. 

Takeaways include the following:

  • How to build a business case for an enterprise content strategy 
  • How to pitch and run a pilot project 
  • Where and how to get started on the content strategy post-pilot 

Learning Experience (LX) Design 101: A Design Sprint for Technical Communicators

Phylise Banner
1:00 PM-5:00 PM | Cedar B
Practitioner| Training Development and Delivery

As technical communicators, much of the work we do promotes the exchange of knowledge. In essence, we are all designing learning experiences of some fashion, although we may have never formally studied or practiced in the learning design space.

This workshop will immerse participants in the practice of learning experience (LX) design – a blend of concepts, theories, and methods from the fields of information design, instructional design, user experience design (UX), Design Thinking, and service design.

Taking a design sprint approach, we will collaboratively shape a learning experience in response to a proposed design challenge. Participants will work through each phase of the LX design process, including:

  • Getting to know who our learners are
  • Zeroing in on the true nature of our learning challenges
  • Identifying obstacles, possibilities, and design implications
  • Connecting unexpected ideas to learner experiences
  • Promoting creative thinking and rapid prototyping

All experience levels are welcome, including those with no learning design experience at all!

BYOD. Design canvases and tools will be shared both electronically and in print.  Participants will have the option of working in either (or both) modes.

The “Magic” Behind Interactive Webinars

Chris Benz and Karen Hyder
1:00 PM-5:00 PM | Regency G
Foundation | Training Development and Delivery

Have you ever attended a highly interactive and engaging online presentation (webinar) and wondered, “How did they do that?” When slides or polls appear, or videos pop up and play automatically, it’s not magic! There’s a person behind every action who must click, type, or drag to make things happen. Ideally, there’s also planning and preparation to ensure everything goes smoothly during the live event, and that if something does go awry, there’s a backup plan at the ready. 

If you’re always the attendee but want to be the successful producer or presenter, join this conference workshop as we show you the “magic” behind interactive webinars. While we will use the Adobe Connect web-conferencing platform to showcase “magical” techniques, we will explore features and best practices that apply to multiple platforms including GoToWebinar, WebEx, and Zoom. 

Takeaways include the following:

  • Plan for highly interactive and highly successful webinars, including detailing what roles the producer and presenter will play during the live event, and what to do if something goes wrong. 
  • Prepare your chosen webinar platform’s features to support the main presentation and engage participants. 
  • Prepare yourself or someone else to present effectively on the webinar platform. 

Click on individual session titles for more details.

Days and times of the sessions tbd.

Content Design and Delivery

The Content Strategy Imperative

Alyssa Fox
Foundation | Content Design and Delivery

Strong and relatable content is business-critical to your organization. We engage audiences through content that helps solve your buyers’ problems. But do your plans and processes re ect this importance? Join me in discussing the current state of content in organizations, how content strategy can help, and some practical steps for getting started. 

Takeaways include the following:

  • Presenting the need for and benefits of a content strategy
  • Components of a content strategy
  • Planning for and implementing a content strategy in your organization 

Writing for the Global Developer Audience

Becky Todd
Foundation | Content Delivery and Design

Writing for a diverse audience is challenging. But when it comes to developer documentation, there’s an extra challenge. Many developers speak English as a second language (ESL), but the majority of programming languages are written in English. Frequently, they come across jargon and non-translated supporting documentation. In this session, you’ll learn how to make your developer documentation approachable by a global audience. It’ll cover guidelines for using inclusive language and how to avoid common pitfalls when writing for a diverse, global audience. 

In this session, you will learn about common challenges for writing for a global developer audience and how to address them, including: 

  • How to understand your developer audience and write content that meets their needs
  • Best practices for using inclusive language in developer documentation
  • Tips for improving your developer documentation

Navigating Tech Comm with Geoffrey Chaucer

Brigid Brockway
Foundation | Content Design and Delivery

Most people know Geoffrey Chaucer as the author of The Canterbury Tales, a group of stories so naughty that schoolbooks still censor them now, over 600 years later. Many are surprised to learn that Geoffrey Chaucer also wrote one of the oldest surviving technical documents written in the English language. More surprising still is the fact that this document, A Treatise on the Astrolabe, remains an example of excellent technical writing even by today’s standards. An astrolabe is an ancient instrument that helped astronomers study the stars, surveyors study the land, and sailors study the sea. In this session we’ll use Chaucer and his astrolabe to study the timeless elements of great technical communication.

Attendees will view advanced writing and editing skills through an ancient lens and emerge ready to produce concrete, concise, and cutting-edge documentation that’s just right for their audience.

Best Practices and Helpful Tips for Documentation used in Manufacturing

Casey Aschauer
Practitioner | Content Delivery and Design

“This is how we’ve always done it” may be my least favorite sentence in the professional world. Just because manufacturing techniques are similar to ones used in the past doesn’t mean that the documentation process shouldn’t be updated. 

In this session, I will share helpful tips that I have learned during my trial by re on the manufacturing oor and practices that I have used when developing documentation in a manufacturing setting. Some of these practices include how to identify your customer – it may not be who you think. Also, I will discuss getting dirty with usability testing and who are the best people at your disposal to make the most robust work instructions. How to streamline communications from the production oor to your desk and avoid the unhelpful hallway conversations that tend to leave out important details. And I will discuss my experiences with Kanban, the Agile process that always seems to get left out of the project management discussion. 

As is the case with every developing technologies, I hope that this session will also help our technical communication (TC) community to identify areas where they may have room for improvement.

The Technical Tales We Weave--How to Sneak Storytelling into Technical Writing

Elissa Hannam
Foundation | Content Design and Delivery

Stories resonate. Whether it’s an age-old tale like David and Goliath or a campy clip like Progressive’s “Flo,” we as content consumers are persuaded, provoked, inspired, infuriated, offended, intrigued, and dismayed by compelling tales. Technical writing is no different. To truly inform our audiences, we have to craft content that evokes emotion—content that engages, connects, and inspires. This discussion breaks down the essential components of storytelling and demonstrates how we as technical communicators can elevate our message by sneaking storytelling into even the driest of technical content.

Takeaways include the following:

  • “Hero, Message, Journey”—The essential parts of any compelling story 
  • How to tell a story (5-step process) 
  • Tips and tricks for great storytelling 
  • How to eloquently sneak storytelling into tech docs 

Universal and Intersectional Design: Exploring Web Navigation and Accessibility

Garrett Massey
Practitioner | Content Design and Delivery

Web navigation, as a subsection of web design, is rooted partially in information architecture, computer science, and document design. Research into information architecture and web navigation has revealed four basic structures through which navigation can be achieved: hierarchical, linear or sequential navigation, organic or “webbed” navigation, and matrix navigation. Little research has been conducted on the intersection between the choice of these navigation structures, the accessibility, and the quality of the end user experience. In this session, I will provide a brief overview of a study I conducted on the intersection of usability, accessibility, and web navigation. The session will aim to build on the topic of web navigation and accessibility by opening a dialogue with participants about best practices in web design, user experience, and universal design 

Takeaways include the following:

  • How to approach web navigation from a universal design perspective by including diverse people in the design process from the beginning.
  • How to use information architecture to guide the design and navigation of a website.
  • The need for more research on the intersection of information architecture, navigation, and accessibility inform best practices in web design.

Driving Global Growth of Mobile Products with Culturally Sustaining Design

Huatong Sun
Foundation | Content Design and Delivery


The success of today’s mobile devices relies on deeply localized and personalized user experiences to a large extent, including culturally sustaining designs, hyper-localized services, and authentic mastery of local regulations. This presentation examines a global competition case of four social messaging apps (WhatsApp from the U.S., KakaoTalk from South Korea, WeChat from China, and LINE from Japan), and discusses how different technology affordances and value propositions were designed to meet local cultural needs and drive global user growth. This visually rich discussion offers strategic advice on designing for technology affordances and co-creating value propositions to attract global users. 

Takeaways include the following:

  • Understand why it matters to have culturally sustaining designs and hyper-localized services for digital/mobile information designs 
  • Acquire strategies of developing technological affordances 
  • Acquire strategies of syncing technological affordances with business value propositions to meet local cultural needs and drive global user growth 

Structured and Unstructured Content: Perspectives from a Data Governance/Privacy Analyst

Jackie Damrau
Foundation | Content Design and Delivery


Content is everywhere? In every field? In my new role as a Sr. Data Governance/Privacy Analyst, I’m learning that there is such a thing as structured, unstructured, and semi-structured content that brings a whole new meaning to content strategy. In this session, I will share what I’ve learned this past year in my new role by reviewing the data governance lifecycle, the data content stages and their data classifications, what attributes are looked at as content, the three states data resides in, and conclude with sharing the ten facets of data governance. This presentation hits the tip of the iceberg; I have much more to learn and hope you’ll join me on my journey. 

Takeaways include the following:

  • Learn how content (structured, unstructured, semi-structured) works in data governance
  • Explore the data content stages, their classifications, and states
  • Learn what data is being or can be collected about you 

AI in Action - Integrating Machine Learning into your Content Strategy

Laura Bellamy
Foundation| Content Design and Delivery

Familiar concepts, such as intelligent content and Information 4.0 might seem like the distant future, but the truth is that machine learning is making these ideas a reality today. Just as we made the transition from print to online, the next phase of content will be ML-driven. Come hear Laura Bellamy, Director of Content Strategy & Operations at VMware, speak about how VMware implemented machine learning to improve their information experience. Laura will share insights about how content teams can adopt ML-practices, grow ML-skills, apply ML to business problems, and deliver on the promise of intelligent content. 

Takeaways include the following:

  • How content leaders can get started growing machine learning skills in their teams
  • What the biggest obstacles are to incorporate machine learning into content practices
  • Why machine learning is a proven pathway to keep up with ever-evolving customer experience demands 

Information Design Basics - It's Not Just the Words!

Linda Oestreich
Practitioner | Content Design and Delivery

This session offers information on why it’s more than the words on the page that contribute to good communication. Information design can be part of every technical communicator’s toolbox and you don’t need to be a designer to make a difference. Based on Robin Williams’ book, The Non-Designer’s Design Book, this session gives the attendees some basic tricks and tips for ensuring information is well-presented, organized in a readable fashion, and pleasant to the eye. 

Takeaways include the following:

  • Understanding what information design is
  • Learning how to make some small changes that can impact the message in big ways 
  • Getting resources to learn more on your own to ensure that you’re creating better-than- good websites, documents, and materials. 

Tips for Tackling your CMS Implementation

Mark Kleinsmith and Chad Bevard
Foundation | Content Design and Delivery

In July of 2018, MiTek’s Technical Documentation Team dove head first into a Content Management System (CMS) implementation. We knew what we wanted, we had a plan, and we had a vision. “Version 1” was released on October 4th, 2019! 

Does it really take 17 months to implement a Content Management System successfully? In a global organization with countless stakeholders and thousands of internal and external customers, the answer is, “Yes!” We completed the project both efficiently and inexpensively, without temporary workers, consultants, or unnecessary implementation fees. Along the way, we also performed a much-needed content audit. 

So, what makes MiTek’s Technical Documentation Team an expert on this subject? Two CMS implementations in four years. The first lacked leadership and vision, and the second, well, we managed that one! 

This informational session is a case study on how to, and how NOT to, complete a CMS implementation. Plus, we will explore the benefits of content strategy, understanding your content ecosystem, and why these concepts are necessary in 2020 and beyond! 

Takeaways include the following:

  • Understand your content ecosystem and build relationships with all of its stakeholders.
  • Select a vendor whose personality and product matches your own.
  • Prototype your way to success, use a content audit to drive implementation, and become an engaged tester.
  • Never underestimate any task. 

Data Driven Content Creation and Delivery

Meg Seeger Coreas
Foundation| Content Design and Delivery

It was clear that I had my work cut out for me when I joined our Product Team as the only technical communicator for a growing SaaS company. We have extensive product lines across multiple business units, and I knew from day one that I would have little to no impact without partnering with key departments like product marketing, support, and sales. We also needed a strategy we could follow based on data and usage patterns that we could continuously track just as we do with our products and features. I will share with you the evolution of our processes over two years to get to a place where we are able to implement successful initiatives based on what we know about the content our customers prefer to consume and how they prefer to consume it. We will also take a brief look at the key tools that have a played a role in allowing us to better understand how our users are consuming, viewing, and using our content. 

Takeaways include the following:

  • How to bring structure to chaos when communicating with users that includes examples of implementing comprehensive email updates, in-app messaging, communities/knowledge documentation, and onboarding.
  • Examples of key metrics to measure when evaluating usage of content as well as examples of how to break down the different types of channels and tools used for delivering content to customers.
  • Examples of key tools like Pendo, Salesforce Communities, Google Analytics, Showpad, and Pardot that are crucial to the success of technical resources.

Deconflict: A User-Centered Approach to Editing for the Military

Melissa Schuck
Practitioner | Content Design and Delivery


Writing and editing for a speci c audience isn’t a new concept for technical communicators, although some audiences are easier to research and understand than others. Military organizations are longstanding discourse communities that often pose unique challenges when it comes to fully understanding needs and preferences while balancing best practices for communication. This session will examine the military as a discourse community by exploring lessons learned from being an outsider in a military environment. This session will also present how a user-centered approach can help technical communicators improve products and outcomes for military organizations while respecting the language and culture integral to this audience. 

  • Takeaways include the following:Military organizations are unique discourse communities with some elements of language tied directly to the culture of these organizations.
  • Writing and editing within military organizations requires technical communicators to have an understanding and appreciation of how language evolves within military organizations.
  • A user-centered approach allows technical communicators functioning in military environments to improve communications while balancing the cultural needs of the audience.

Customer Satisfaction – Measuring the Immeasurable

Nathan Bigman
Practitioner | Content Design and Delivery

There are many variables that can be measured for online documentation: 

  • Visits 
  • Unique visitors 
  • Repeat visitors 
  • Time spent on page 
  • How the user got to the page 
  • Where the user went from the page 

We also can create user surveys for each page, and compile those results for interpretation. 

But what do all of those hard numbers really mean in the subjective world of customer satisfaction? Is the user who stays on a page longer more or less satisfied than the user whose visit is brief? Is a page with fewer visits more or less successful than one with many visits – or is it just harder to find? 

These statistics are useful, but their context has to be understood including the size of your audience, the nature of your audience, the number of survey responses, and the general satisfaction with the product. 

Takeaways include the following:

  • Statistical data is interesting, but over-reliance on statistics can result in misguided investment in documentation. 
  • Survey data requires context when reporting to stakeholders 
  • Customer feedback may outweigh website statistics

Ways Animated GIFs Can be Utilized for Better Communication at the Workplace

Rabiatu Balaraba Mohammed
Foundation | Content Design and Delivery

Animated gif (Graphic Interchange Format) is short, silent, moving, and looping image format that was created in 1987 by Steve Wilhite. The importance of animated gifs in communication in recent years cannot be over emphasized. Because of their inherently ubiquitous nature, animated gifs have proven to be one of the most convenient mediums of communication. And the fact that they can be easily created, circulated, and modi ed with their valued tendency to convey multiple layers of messages, makes them the rst choice for people who are interested in fast and cost friendly communication. Their ability to loop forever renders them ideal for demonstrating processes such as in instruction manuals which can be more user friendly than texts or videos. Gifs will not only promote communication with consumers but also within the workplace environment, thereby bringing about healthier and more productive atmosphere. Therefore, I intend to present the several ways gifs can be incorporated into diverse workplace cultures including how they can be created and customized to enhance productivity and general well being of an establishment. 

Takeaways include the following:

  • How to create animated gifs
  • How to use animated gifs in user instruction manuals
  • How to use gifs to enhance communication within and outside of the workplace

The 2020 Summit AttendeeHub app will allow you to create schedules, network and setup appointments with other attendees, provide feedback, and share announcements in the newsfeed. When the app is up, all registered attendees will receive an email announcement.

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2019 Schedule

See the 2019 Schedule

2020 Full Schedule

TBD Sessions List