STC’s 2022 Technical Communication Summit will feature two keynote speakers
Below is the information about the speakers and their sessions
Monday, 16 May 2022, Opening General Session
Margot Bloomstein – Trustworthy: How to Foster Trust in a Brand Through Better Content
In today’s economy, organizations need a new strategy to earn trust and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the health content, media, government, public institutions, and consumer brands. To regain trust, we talk about empathy, transparency, and authenticity. But how do we get beyond those buzzwords—and what can content strategists, copywriters, and technical communications professionals do to lead the way? Our path forward lies in using content to empower our audiences: when we give more control to users, they put more trust in us.
Examining what works among teams of all stripes and sizes, Margot will share examples from software, retail, publishing, public health, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your work to regain trust and lead your audience and organization from cynicism toward something far more productive: hope.
About Margot Bloomstein:
Margot Bloomstein is one of the most prominent voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with a range of organizations over the past two decades, including the American Montessori Society, Fidelity, Harvard University, Lovehoney, Mailchimp, Pitney Bowes, Sallie Mae, and Sanofi. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot advises Women Talk Design and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. She also lectures around the world about brand-driven content strategy and designing for trust. Find her on Twitter at @mbloomstein.
Wednesday, 18 May 2022, Closing General Session
Amber Naslund – The Courageous Career: Navigate Work Trauma, Unconventional Experience and Self-Doubt to Reclaim Your Professional Purpose
The professional world looks different today.
How we work is changing, where we work is shifting, and the way we think about our career is more complicated and messy that it’s ever been. We have careers that don’t follow straight lines, skills that don’t fit neatly on resumes, and both personal and professional speed bumps that often make us doubt what we know and where we fit in.
In this talk, Amber will explore the origins of career fears and doubts, and unpack the impact of things like:
- A rapidly changing world of work that redefines what “career paths” can look like
- Achievement addiction and “hustle culture”
- Our hyperconnected, anxiety-inducing digital landscape
- …and more.
Amber will reframe a few things about imposter syndrome and self-doubt, talk through some simple but powerful tools to reclaim and articulate our professional identity, and define what it means to create and thrive in a Courageous Career.
About Amber Naslund :
Amber is 20-year B2B sales and marketing executive with a roster of leadership positions in several high-growth and multi-national technology companies. She’s currently leading an enterprise sales team partnering with technology clients at LinkedIn.
Her career has spanned all aspects of go-to-market strategy, anchored by a keen understanding of the customer and supported by market, revenue, and brand strategy development to drive growth. She’s advised global businesses across B2B and B2C categories, has deep perspective and real-world experience with digital transformation and change, and is a passionate leader who believes in the power of empathy, emotional intelligence, and career courage.
Amber is also the co-author of the best-selling book The Now Revolution, helping companies navigate the fast-moving world of social and digital media, and she delivers dozens of keynote speeches at industry conferences and private events every year.
When she’s not working, Amber is a single mom to a teenage daughter, an equestrian, a rescuer of pit bulls, and a freelance writer.