Zoom Out: Expand Your Understanding of Customer Context

Users don’t need our content. They need the outcomes and value that our content enables them to experience. So how can we improve our understanding of what our customers want to experience?

Customer perspective is often rooted in an array of different brands that they encounter simultaneously along with our products and services. You’ll learn a structured way to think through their perspective and techniques to generate more meaningful content for your customers.

May 18 @ 08:30

Sara Feldman