The Personalization Paradox: How to Succeed at Delivering Personalized Experiences at Scale

Content personalization means delivering the right content, to the right person, at the right time, on the right device, in the language of their choosing. It is the epitome of content findability. Rather than asking a content consumer to search for what they need, the promise of personalization is to push that content directly to them.

Unfortunately, most companies have failed to deliver personalized experiences at scale. In this session, we will discuss how to succeed.

June 7 @ 16:00

Val Swisher