When it comes to content strategy, *cost* is king.
• You will learn the value of your content and see a few references.
• There are signs your company is ready for a content strategy. If your company has 1 resource dedicated to marketing, that’s one sign…
Traditionally, companies have front-end content strategies. In small-medium businesses, you can do better, easier: a global strategy. If you’re not doing a global content strategy, you’re already behind the other small-medium businesses.
In this session, you will learn what is a global content strategy, their outlines, how to use it in your one-pager for the administration. You will see examples of visuals, such as mind mapping tools, or non-tools.
This session will also draw on DITA Metrics 101 and metrics you already have and see every day to determine how to get there with the means and resources of a SME.