Most purchasing decision-makers do the bulk of their information gathering before talking to potential suppliers of a solution. Often, this includes reviewing technical documentation such as user guides, technical specifications, videos, white papers, and case studies.
Aligning your Marketing and Technical Communications teams will help you to create personalized customer journeys, where individuals can choose the content they want, in the format they prefer. Sharing content between these business functions increases content velocity, improves accuracy, and helps to ensure that your customer-facing content has ‘one voice.’
Learn how content management and automation enables TechCom and MarCom to work together more effectively and efficiently.