Developing a Content Strategy to Scale Your Business

As content leaders, it’s important to understand what your company needs to grow and scale its business. Partners play a key role in helping your organization scale. Therefore, it’s important to understand what various partners (reseller, implementation, training, support, and technology) need. In this session, we will map customer journeys, so that you can identify content requirements at various stages of the journey and develop best practices for different personas. These best practices can then be packaged as a playbook and shared with your partners, who can enable your organization to scale its business.