Preconference workshop: Content Strategy: Plan, Produce, Publish

Content strategy. Content analysis. Goals, Information Architecture. Reuse. DITA. These terms are being used more and more often in the technical communications landscape, but how do they all come together into a real solution?

This interactive and hands-on workshop provides you the chance to be involved in planning the life of content from creation to archiving. You then follow the plan to produce content that meets the needs of your audiences (yes, more than one). Ultimately, you deliver the content in multiple formats, for multiple types of readers, on any device. You touch on several components of a content strategy and then implement aspects of all of it.

During the session there is a chance to work in groups, interact, share experiences, and discuss the ways that the real-world needs of content impact the way we work. A plan is made, expectations set. Content is created, tools are explored. Once delivered you can see the results on YOUR device. Real-time, live, and with practical examples.

June 6 @ 09:00

Bernard Aschwanden