Content Strategy as Disruptor: Launching A New Product in A Crowded Marketplace

The word “disruptor” is all over the digital universe, everywhere from Bitcoin to Tesla. All it means is doing things a new, different way. In this talk, I’ll share how my team used content strategy to “disrupt” the competitive automobile landscape and launch a new product and brand (by an old manufacturer). I’ll share how we met the challenges of:

– Starting content strategy while the project was already well underway
– Leveraging UX and creative as disruption creators
– Gaining client trust and approval by sticking to our story

The marketplace may be crowded, but there’s no reason your product can’t successfully disrupt if you use a smart, thoughtful content strategy to build and develop a vision you believe in.