Content Is Money: How Communicating the Right Information Solves Business Issues

Communications departments are often seen as cost centers, not profit centers, which is an inaccurate assessment that may lead to communications personnel cutbacks so more money can be spent on company “profit centers” like products and/or services.

Come to this session to find out how to promote the value of your profession by:

* Creating communications that solve specific business problems for your company.
* Communicating effectively to pave the critical path to ROI so that your content is seen as a profit-center.
* Ensuring that the content you develop generates revenue that is measurable.

When you leave this session, you should be able to demonstrate that “Content IS Money!”