What do you do when your traditional marketing channels disappear? You look to your content and find new ways to leverage it across the channels you have. With a new book on James Bond to launch and book-store signings and convention appearances no longer an option I had to learn how to use the content I had to hand to build a connected content ecosystem to switch to a digital first marketing strategy. The lessons I learned proved to be valuable and I am now applying them in my corporate role to help redesign the way that content is thought about and managed in a large software company. Find out how 007 can help you too.
May 16 @ 09:45
Alan J. Porter